Airport Security, Past and Post 9/11 Essay

Only from incidences of air piracy, terrorism, and changes in the social and political climate worldwide has airport security slowly morphed through the rulings of the Federal Aviation Administration (FAA). However the attacks of September 11th 2001 had changed airport security vastly in the matter of days. Michael Chertoff, the assistant attorney general in charge of the criminal division at the Justice Department during the attack of 9/11 stated, â€Å"Like many people at the time, I thought it was a pilot error. † Chertoff was the head of Homeland Security in 2005 to 2009. To his thinking, since the end of the Cold War, three developments have profoundly changed the world and therefore the world of security threats. One was that globalization radically changed the potential impact of a network or even an individual, offering the ability to travel, communicate, and exchange money. Two, the technology revolution has allowed people to cause massive destruction with just the push of a button. The third was the increase of â€Å"ungoverned space† where there is no true rule of law, has enabled terrorists to recruit, plan, and train undetected. During a discussion, Chertoff outlined the shift in the nation’s approach to security, one he argued happened before the attacks of 9/11. The actions of that day only served to highlight â€Å"something we hadn’t recognized and which the law had not adequately accounted for,† and underscored the need for a new framework aimed at combatting terrorism. What are the events that had shaped airport security before the attacks of September 11th 2001? Airline hijackings were very frequent in the mid to late 1960s. They most commonly were committed by individuals seeking transport into Cuba. This caused airlines to apply policies of screening all passengers and bags before they are to board the aircraft. The FAA applied this new policy in an effort to avert the carrying of weapons used to compel hijackings. During the mid-1970s through the early 1980s, multiple high-profile terrorist hijackings and attacks were carried out overseas and shocked the traveling public and the airlines, arising potential problems of acts of terrorism toward the airline industry within the U. S. However incidents in example of those were still perceived as an event that would never happen to or in the United States. This perfectionistic thinking was shattered in 1987 when a Pacific Southwest Airlines’ ex-employee made use of an expired identification badge to pass through security, board a company jet liner with a weapon and shoot his supervisor, the pilot and co-pilot leaving the aircraft to go down with 38 people aboard. Not only was this not a terrorist event, but it came from within the ranks of the airline industry itself. This event, attached with the 1988 bombing of PanAm Flight 103 over Lockerbie, Scotland, demanded attention to the need for additional airport security measures. This stimulated the President’s Commission on Aviation Security and Terrorism (1989) and the following passage of the Aviation Security Improvement Act of 1990. Since these incidences, the FAA has applied numerous measures to protect against this and other types of acts of air piracy and terrorism in the U. S. Some of the measurements were practical while others included physical and electronic security measures. The Abundance of the focus had been on regulating the access of persons into the operations areas at airports, therefore limiting access to aircrafts. In 1989, the Federal Aviation Regulation was written into law. It mandated that an airport must be able to implement control over an employee’s right to gain access to the airport’s operations area using an access control system. In detail, this regulation states that any airport with a regular passenger aircraft service (one flight per day) that consumes 60 seats or more must be able to; (1. Ensure that only the persons authorized to have access to the secured areas by the airport operator’s security program are able to acquire that access. (2. ) To ensure that such access is denied immediately at the access points to the individuals who do not obtain the authority of access. (3. ) Set apart persons who are authorized to have access to only particular portions of the secured areas and persons who are authorized to have access only to other portions of the secured area. (4. ) Have the capability to limit an individual’s access by time and date. This then new regulation produced an outbreak of airport access control systems. Systems in which were designed to incorporate unified access control and photo ID systems that operated as a single common database to accomplish the requirements of the Federal Aviation Regulation. Regrettably, the requirements had pushed the envelope of the technology available at the time, and many of the systems that were installed had provided less than satisfactory results. ? The FAA also is in the process of formulating a rewrite of FAR 107. A Notice of Proposed Rule Making has been issued that includes language that could significantly impact access control at airside. If passed as now proposed, the rule would require airports to be able to immediately assess alarms from monitored doors at airside and to create a log of the alarm, alarm verification and the response to each alarm. Short of placing law enforcement officers on each concourse, the solution is the installation of large numbers of CCTV cameras that are integrated with the access control system to provide automatic call-up at the monitoring location. Other future security issues being addressed with regard to airside operations security center around handling and screening of passenger baggage and air cargo. One area of major concern and concentration is on addressing the threat of unscreened/unaccompanied baggage. President Clinton created the White House Commission on Aviation Safety and Security. In the wake of the crash of TWA Flight 800 he asked the commission to focus its attention first on the issue of security, including an action plan to deploy new high-technology baggage screening and explosives detection systems. One system that will be implemented to protect aircraft against bombings is the electronic passenger/bag reconciliation system. Such systems have been in use in Europe for several years, but probably are several years from being implemented throughout the aviation system in the U. S. They utilize an electronically encoded tag or barcode that is attached to the luggage, and a magnetic strip, barcode or other scanable medium on the back of the boarding pass, to match the luggage with passengers boarding the airplane. As a passenger boards the aircraft, the boarding pass is swiped through a card reader, which supplies passenger information to the system database. If a passenger checks a bag and does not board the aircraft, a computer resolves this mismatch in the tracking database and issues an alarm indicating this disparity. The bag then is retrieved from the aircraft and scanned for content. This system prevents anyone from checking a bag with an explosive device onto a flight they do not board. The new Terminal One international facility at JFK Airport in New York will be one of the first U. S. acilities to be equipped with this type of electronic passenger/bag match system. Another area of baggage security that is changing is the screening of bags and parcels that are loaded onto aircraft. In the past, general screening of baggage for domestic flights has not been performed. Until the last several years, advanced electronic screening of international outbound baggage was limited. But an increase in terrorist acts, including the bombings of the World Trade Center and the federal building in Oklahoma City, has convinced government and industry that additional bag screening is necessary. As technology improves, this screening someday could include not only explosives, but also devices that present other types of threats. Since the machines are too expensive and large for airports/airlines to provide enough equipment to scan all bags with high-tech screening, a three-stage screening process has been established. Stage one utilizes more conventional high-speed x-ray scanners to look inside luggage and parcels. In stage two, suspect bags are routed to conveyor queues while x-ray images are re-evaluated. They then are routed either to a bypass conveyor or to third stage screening, which consists primarily of one of two types of advanced technology screening equipment. One type uses computed tomography, a scanning technology similar to a medical CAT scan. Another type uses dual-energy x-ray scanning to produce a three-dimensional image of the contents. As machines become faster and less expensive, airports will have enough machines to scan all luggage. New airport terminals under design are providing space for multiple machines and will be the first facilities to provide 100 percent screening of all bags. Since space requirements for these machines are so significant, the security consultant should be involved in new building design early on to ensure that adequate space is provided for the machines and baggage staging. One method or system being considered as a means to streamline the need for extensive bag screening is passenger profiling. This methodology utilizes a passenger profiling database containing certain passenger criteria to classify luggage for screening, thereby eliminating the need to scan all bags with high-tech screening equipment. Use of this database information could classify a passenger as low risk and may eliminate the need for advance bag screening of bags checked by that person. One major airline has developed software for this purpose which has been tested at a major hub airport location, but the system is very controversial and may or may not be implemented for general use. If and when the system is implemented, it will have extensive systems integration impacts that will require integration of airline common use erminal equipment host computers, bag handling equipment, airport security systems and explosives detection systems. This will require the security consultant to interface security systems with airline operations systems that in the past have been a non-issue when designing airport security systems. Since most of the systems mentioned above are information technology based, it will require the consultant to become increasingly knowledgeable about local area networks, wide area networks and the world wide web. Changes also are taking place with technological advances in systems utilized at the security screening checkpoint where passengers and their carry-on baggage are screened prior to boarding the aircraft. One such advance is in the method used to watch the exit lane. New systems are being developed which will assist with the arduous task of watching the exit lane in order to improve security at this portal and to decrease operating costs. Presently, this task is done manually with a posted security guard, but a person in this position is subject to distractions, can daydream or at slower nighttime periods may fall asleep for short durations. New systems use electronic detection to supervise the direction of traffic through the lane and produce alarms when a person enters the lane from the wrong direction. These systems may be used to supplement the existing guard post or may replace the guard position, thereby decreasing the operations cost. What are the major focuses of landside/non-regulated security issues at airports now and through the year 2000? A primary area of concern is parking facilities. Security concerns and public safety awareness has increased with the rise in crime over the past several years. Crime in parking facilities has risen proportional to crime rates in most cities. Parking facilities present opportunities for crime since vehicles are left for extended periods of time, and people traversing to and from their vehicles are subject to isolation and are more vulnerable. Crime concerns at parking garages include vehicle theft, vandalism, vehicle break-in and crimes against persons. Security directors at colleges, hospitals, shopping malls, manufacturing plants, sports facilities and other places with large parking facilities have been focusing on security in this area for the last few years. In order to provide increased public safety, airport operations and police departments are beginning to take a more serious look at the need for implementing additional security methods and systems in their public and employee parking facilities. What types of systems will be installed to reduce crime in airport parking facilities? Systems similar to those that have been installed at parking garages and lots associated with the other types of public and private sector facilities previously mentioned. There is and will continue to be a very heavy emphasis on CCTV systems because they act as a good deterrent to crime, as well as a tool to verify alarms. But with so many cameras required to watch large parking garages having multiple parking levels and many aisles, integration of other systems will be required to automate and simplify the process of trying to watch and utilize large numbers of cameras. Systems that already are widely used in other types of public parking are becoming more common at airport parking facilities, including emergency phones, ambient noise alarms and wireless personal assistance alarms. Additional systems including such items as intelligent video motion detection are in the process of being developed and will be used in the future to further assist with automated camera watching. Other areas of concern for improving landside security at airports include supervision of roadways, security at station platforms for automated train systems, security for vendors, protection of ATMs and guarding of toll plaza booths. In concert with both landside and airside security issues are the expansion and improvements to the communications and emergency operations centers that monitor and control most of the systems mentioned in this article. Upgrades to these facilities generally require relocation of or modifications to nearly all these systems.

Psychology and Health Issues

Psychology and Health Issues: Stress By: Kimberley Messina HCA/250 Have you ever heard of the term â€Å"fight-or-flight† stress response? You will feel this when you have more to worry about and handle then you are used to, or simply, when you are stressed. When your body is going through the fight-or-flight stress response, your body will make more hormones that will speed up your heart rate, give you a burst of energy, and make you breathe faster than normal (Healthwise, 2009). There are times when a little bit of stress could be useful, such as if you need to react quickly or if you need to work harder on something.For example, If you are trying to win a race or finish any work that is important on time. When you have stress that lasts for a long time or if you have stress too often, then your body will most likely have a bad effect from stress. When you are overly stressed, you can experience headaches, back pain, sleeping issues, and an upset stomach. Furthermore, stress can lower your immune system which will make it harder for your body to fight off the disease. With people who have existing medical problems, stress can make your problem worse. Stress has been known to make a person moody, depressed, and tense.This has caused many people to not do as well with their school or job, as well as having their personal relationships suffer. The mind and the body are connected, which means that stress will impact a person’s psychological health just as much as their physical health. Stress can impair your thought process, mental exhaustion, and can cause depression, psychoses, and some neuroses. You will feel pressured, overwhelmed, anxiety, irritability, nervousness, insecurity, and can have panic attacks, social withdrawal, and migraines (Healthwise, 2009).When your psychological health becomes affected by stress, it can affect anything that you are doing, such as your job, parenting, and school work. As we mentioned earlier, stress can be bene ficial if it is a small amount, this goes for your psychological health as well. It can have a positive affect on your motivation, reaction to your environment, and your adaptation. There are many psychology education programs that can help you identify your major stressors and help you manage any stress.One in particularly is called the Worksite Wellness Program, which is a site that was provided from my workplace. This website provides information on how to set up different activities and offers some guidelines on how to create some supportive policies and environments that revolve around stress management (). Within the website you can answer stress management questionnaires that can help employees assess their personal listening skills and their ability to handle stress. They also have handout notes that explain the workplace demands of the employees.Furthermore, there is an evaluation you can take within the website that will allow you to identify whether or not your worksite i s ergonomically suitable so that you can reduce any risks for repetitive motion strains. Finally, the website my job offers has handouts that you can print that will help the employees learn how to manage their stress at home and within the workplace. There are many psychological health issues when it comes to stress, as I have mentioned above. The major psychological health issue with stress would have to be its ability to mentally impair you.What I mean by this is that when you are under an unhealthy amount of stress, it will negatively affect the way you think and act. Our lives are made up of many decisions that we must make, and when under this amount of stress, it can become difficult to think clearly and make the better choice. This is because when a person is stressed, it changes the brain and causes them to have an addiction, anxiety, or depression. Stress affects many different individuals and groups and according to the American Psychological Association, the top three ca uses of stress is due to the economy, work, and money.The developmental, social-cultural, and gender factors all impact stress. Developmental traits such as any behavior towards children that is abusive can cause them to have long-term abnormalities in the hypothalamus-pituitary system, which is what regulates your stress (UMMC, 2011). Also, children face stressors throughout school, whether it is bullying, peer pressure, and tests for classes. Personality traits could also impact stress. There are people who tend to over-respond to stressful situations, which will cause them to stress more than they should.Older adults’ response system to stress becomes more difficult. The older a person becomes will impact their stress because they have to worry about higher risks for medical problems, the loss of a spouse or friends, and financial stressors (UMMC, 2011). Women, especially working mothers, will face higher stress levels because they carry a heavier load of stress than men a nd other women. They are also at risk for more medical problems due to having a child. Divorced or widowed people tend to have more stress than people who are married. They also tend to live shorter lives overall.Furthermore, people who are isolated or lonely, are targeted for sexual or racial discrimination, and experiencing a financial strain are impacted by stress much more then other people. There are a many risk factors related to stress. Some can be controlled while others cannot. You can control some situations to avoid stress such as looking for better ways to manage your time so you can get more tasks completed without feeling pressure. Also, you can try out new ways of thinking such as stopping the worry thoughts and letting go of the things you cannot change (UMMC).Taking good care of yourself such as getting enough rest and eating well can help avoid stress because you feel better throughout your day. Finally, speak up and talk about your needs and concerns because it ca n cause stress if you do not. The stressors that can not be controlled are events such as a car accident or another traumatic event, and a serious biological illness. There is no cure for stress, but there are treatment options to help you manage your stress. You can have self-care in your own home or take medical treatments.Self-care in your own home would consist of removing yourself from the stressful situation or address it, regular exercise, healthy diet and nutrition habits, meditate, acupuncture, and creating social support for yourself. Furthermore, you can also write in a journal, make a hobby for yourself, and express how you are feeling with someone you trust. It is good to laugh, cry, talk, and even express your anger in healthy ways. There are medical treatments depending on the different types of symptoms you are experiencing and how severe these symptoms are.You can receive counseling by mental health professionals and medical intervention for any of the physical prob lems that are discovered (Melissa, 11/25/12). There are a few health promotion strategies to address stress. Educating yourself is the first step in promoting good health against stress. Having the knowledge on how to handle stress when it comes your way is a good way to prepare you on how to react when it happens. When a person becomes stressed, most of the time they react in a negative way, which makes things worse.Knowing how to relax and get a grasp on the situation will help you better control your emotions and make better decisions. The next step would be to make lifestyle changes. These lifestyle changes will consist of exercise, cognitive-behavioral therapy, and using relaxation or other alternative techniques such as herbal or natural remedies (HPI, 2012). Exercise is a great stress management technique that distracts you from the stressful event and balances out the negative affect that stress takes on your body. You can do aerobics, take walks, go swimming, and take yoga, or tai chi.There are many options to choose from and all you have to do is pick one. Cognitive-behavioral therapy will help you identify the source of your stress, reconstruct your priorities, change your response to stress, and find different methods that will allow you to manage and avoid stress. Relaxation or other alternative techniques can lower your blood pressure, respiration, and pulse, and release muscle tension and emotional strain (HPI, 2012). These techniques would include going for a massage, meditating, acupuncture, listening to music, going on vacation, and hypnosis.Herbal and natural remedies such as aromatherapy and valerian can help with your anxiety and overall stress. All herbal and natural remedies should be talked with your doctor first. Throughout this paper, I have provided an overview of stress and how psychology plays a role with it. Then I reviewed a current psychology education program called the Worksite Wellness Program that was provided from my employ ment. After that, I discussed the risk factors that can be controlled as well as how to control them, and which factors that couldn’t be controlled.Next, I discussed how developmental, socio-cultural, and gender factors impact stress. Then, I talked about the treatment options that are available to the public as well as the promotion strategies to address stress. Finally, I provided information on the lifestyle changes that people will need to enhance their health and methods to prevent stress. References: Healthwise. (October 14, 2009). Stress Management: Topic Overview. WebMD. Retrieved on November 21, 2012. From http://www. webmd. com/balance/stress-management/stress-management-topic-overview. UMMC. (2011). Stress- Risk Factors.University of Maryland Medical Center. Retrieved on November 21, 2012. From http://www. umm. edu/patiented/articles/who_at_risk_chronic_stress_or_stress-related_diseases_000031_6. htm. Melissa Conrad Stoppler. (November 25, 2012). Stress. eMedicine Health. Retrieved on November 22, 2012. From http://www. emedicinehealth. com/stress/page6_em. htm. Health Promotion International. (2012). Lifestyle, stress and work: Strategies for health promotion. Oxford Journals. Retrieved on November 22, 2012. From http://heapro. oxfordjournals. org/content/1/3/363. abstract. [pic]

Austria Essays - Habsburg Bohemia, States Of Austria, Free Essays

Austria Austria, a small country in Central Europe famous for its gorgeous mountain scenery. The towering Alps, and the foothills stretch across the western, southern and central parts of the country. Broad green valleys, lovely mirror lakes and thick forest cover a good portion of the land. Austria with no coastline shares its surrounded borders with Liechtenstein and Switzerland to the west; Germany and the Czech Republic to the north; Hungary and Slovakia to the east; and to the south Italy and Slovenia. North-East is Vienna, Austria's capital and largest city, where about a fifth of the people live. Population Austria has a population of about 7" million. Most Austrian's choose to live in the lower east areas of the country and just south of the Danube River. Also the capital and largest city, more than one and a half-million of the Austrian population lives in Vienna. Other cities with more than 100,000 people living in them consist of Graz, Innsbruck, Linz, and Scuzburg. Culture Austrians do not like being classified as Germans, Austria is basically Germanic in language and ethnic association. Some minorities include 40,000 Croats, 70,000 Solvenes, and a small group of Hungarians (11,000) and Czechs (5,000). Most Austrian's live south of the Danube River. Austrians enjoy an array of fine foods such as a Viennese Clich otherwise known as a Wiener Schnitzel, and many fine cakes and pastries. The average life expectancy for males is 72 and females 78. Traditions In May and June Vienna hosts the Vienna Festival. This festival is a celebration of music, arts, and theater. Austrians have a great love for music, many of the greatest composers were born and played there, many like Beethoven and other popular composers. Operas are also very popular, and The Vienna State Opera House is the most popular for such an activity. Festivals play an important part of Austria. One festival takes place throughout the province of Tyrol, in the beginning of spring. People dress up and pretend to chase the evil spirits of winter away. Way of Life Most Austrians living in the cities live in four and five story apartments. Others live in single story homes, or high rises. Clothing is very much like the style here in the U.S. but Austrians tend to dress up more often. On special occasions Austrian's dress in the national dress, a green trimmed, gray wool suit with a coat and knickers for men, the women's dress consists of a dirndl; a peasant coat, a blouse, a wide Girdle, and a bright full apron. Austrians eat elegant foods and many exquisite desserts. Beer or wine is usually served with meals. Austrians love the outdoors, and the many different physical features of Austria allow the people to enjoy many different types of sports. In winter Austrians enjoy ice skating, skiing, tobogganing, bobsledding, ice hockey, ski jumping, and curling, a game in which the players slide heavy stones along the ice toward a circular target. Summer sports include boating, fishing, hiking, mountain climbing, swimming, and water skiing. The people also enjoy biking, camping, picnics, and soccer. Vegetation and Animal Life Deciduous trees, including beech, birch, and oak, are very populated in the lower altitudes. In Alpine areas conifers extend all over. Bare rocks and grass slops continue to the snow line. The boar, bear, wolf, and lynx have disappeared, but red deer, chamois, marmot, and grouse still live in the protected Alpine reserves. In the grassy flats gray goose, white tailed, and spotted eagles, and great white herons breed. In the village of Rust, white storks return annually to their chimney nests. History Around 400 B.C. Celtic tribes occupied Austria. Around 15 B.C. Rome took control from the Celtic tribes. After the collapse of the Roman Empire many different empires took control of Austria. In 955 the king of Germany, Otto I, took control of Austria, this empire later came to be know as the Holy Roman Empire. In 1806 the empire ended. The Babenberg family controlled north-eastern Austria from 976 until 1246, when the last Bebenberg duke died without an heir and the king of Bohemia seized the region. The Hapsburgs lost the Holy Roman crown in the 1300's, but a Habsburg was once again elected emperor in 1438. From

Canada - The new global economy Essay Example | Topics and Well Written Essays - 1000 words

Canada - The new global economy - Essay Example Through these trading activities, the country will realize improvement of its local infrastructure, increased job opportunities, and increased revenue collected from traders within and outside the country. Moreover, the country is also set to experience increased supply of goods and services that enhances the living standards of the locals. International trade and relations play an essential role in the growth and development of the Canadian economy. In the recent years, the country has hugely credited its growth and development to international trade and relations with other countries. Through international trade, Canadians can access the international markets and interact with numerous traders from all over the world. According to Bowen, Hollander, & Viaene (2012), the international markets offer various buyers and consumers who purchase Canadian products at relatively fair prices. As a result, traders and producers manage to sell many goods to the international community. Moreover, according to Passaris (2015), Canadians also have access to other essential goods and services from other countries. These products are affordable and are useful for both local consumption and production of other commercial goods. Through this, the country is assured of revenue from trade and consumers are assured of affordable quality go ods and services from other countries. From these, Canadians quickly experience economic growth due to the revenue collected from trade. Moreover, these citizens are also assured of improved living standards since they easily access a range of basic goods at an affordable price. Thus, for the country to enjoy future economic growth and development, they must actively participate in trading activities. Equally important, the country has numerous trade agreements with other countries around the world. The most notable examples of trade relations Canada has with various countries are the North American Free

Development of Teaching Strategies Research Paper

Development of Teaching Strategies - Research Paper Example While developing a teaching strategy, some of the points that must be considered include but are not limited to the objectives of teaching and its learning outcomes, the needs of students, the desires of students, the previous experience of the students as learners and the strategies of teaching that they are used to, the expertise of the teacher, the resources available to the teacher, and the possible impact of the adjustments made in the teaching method on the teacher. This paper discusses the development of teaching strategies. Fundamentals of Effective Teaching Significance of subject in the teaching strategy Developing an effective teaching strategy is integrally linked with the subject that needs to be taught. Learning needs differ from one subject to another. On one hand, there are subjects that are entirely theoretical e.g. history, politics, and philosophy whereas on the other hand, there are subjects that are mathematical e.g. math and physics etcetera. There is also a thi rd category of subjects that are both theoretical and mathematical simultaneously depending upon the course selected for that subject e.g. risk management. To be able to impart maximum knowledge to the students, it is imperative that a teacher assesses the individualistic needs of the subject being taught. For instance, developing a teaching strategy for the subject of â€Å"History† might not require a teacher to take the students on a field visit because most of the knowledge is essentially gained merely by reading the books whereas for the subject of â€Å"Geology†, a teacher might never consider the job done unless the students have been taken to a field visit and have been provided with an opportunity to see, touch, and feel the rocks, minerals, and metals that constitute a particular strata of Earth. Equal attention While teaching, it is the moral and ethical responsibility of a teacher to provide all students with equal attention. Disparity in the division of at tention of a teacher among the students is one of the causes of poor academic performance of certain students; the ones that are neglected or not sufficiently attended to. â€Å"In this task, teachers are crucial because of the central role they play in promoting participation and reducing underachievement, particularly with children who might be perceived as having difficulties in learning† (Rouse 1). (McGhie-Richmond, Underwood, and Jordan) carried out a study to investigate the skills required for effective teaching in the elementary teachers in the inclusive classrooms. The researchers’ objective was to find out if the appearance of the constructivist skills follows from or is independent of the mastery of more transmissive behaviors of teaching. The researchers found that the patterns of behaviors of teaching were consistent across the students, though the academically ‘at risk’ students were found to be receiving differentiated instruction and less a ttention of the teacher as compared to other students. Differentiated teaching The term â€Å"differentiated teaching† means planning of ways by the teachers to address differences in such factors as age, culture, profile of multiple intelligences, ethnicity, temperament, personality style, development and possible delays in development, and styles of learning of

Report investigating the London Olympic Stadium 2012 programme Essay

Report investigating the London Olympic Stadium 2012 programme - Essay Example The stadium provides a seating arrangement for 80,000 viewers and has been made to scale the seating arena to a smaller 25,000 seated stadium. This requires an in-built flexibility and it maximises the potential of the stadium to meet needs of the community and arrange smaller national sports events in the stadium. The designer, Rod Sheard, and his team introduced ingenious designs and used 3D computer graphics, time-lapse photography and conducted persuasive interviews with the key personnel of this programme so as, to receive advices and feedback on the work done. The roof of the stadium is one amazing piece of art and scientific architecture; it is a cable-net roof of more than half kilometre circumference, and is erected as one enormous piece of roofing. The lighting arrangement is equally amazing (Channel5, 2012, Megastructures: London's Olympic Stadium). Lighting pads are attached to each individual seat which when lighted produces a magnificent effect. Also the administration team has taken care of the environmental issues. The entire structure has been created to minimize waste generation right from the structure of the building to the transportation and food facilities, procurement of raw materials and checks on carbon emission. All these have helped the building to achieve a successful seat in modern architectural development. Program management Programme management refers to an approach that is integrated into the approach of project management and streamlines the effect of project management principles implemented for the proper delivery of different projects (Gray, 1997). Programme is a group many portfolios of separate projects (Shehua and Akintoye, 2009; Ferns, 1991; Reiss, 2003). These projects are managed in a synchronized manner which creates certain benefits that would not have been earned had the projects been administered independently. When the cost benefit analysis is made while planning a mega event, nalysts must calculate long term cost s and benefits. These affect the economy of the host destination and also influence the performance of the programme in the long run (Jago, et al., 2010). In this paper the business objective of the London Olympic Stadium built for the 2012 games would be evaluated according to the academic theory of risk management and PRINCE2 methodology. The architectural design would be studied to assess the long term performance of the programme. Risk management Mega-events as the World Cup in football or cricket or the Olympic Games are special events that require rigorous practice for risk management. Although mega-events take place for a limited time span, they cast long-term impacts on the host cities. Hosting of such mega events require the creation of large infrastructure that often entail long-term debts and necessitate long-term programming (Roche, 1994). It requires efficient analysis of the probable security risks and their proper management of security risks. It involves substantial interdependencies among the different projects within the large programme and provides a wide scale of resource commitments. Apart from the consequences on the host nation, these events are of

Academic Pressures Essay Example | Topics and Well Written Essays - 500 words

Academic Pressures - Essay Example Stress could begin at very early childhood years and continues into later years depending upon the life’s situations. Psychologists as well as academic professionals have identified that many students undergo immense stress even during schooling, which intensifies as the challenges increase with academic advancement. More often, teenagers and/or adolescents in high school and early college years are most prone to academic pressures because of the rapid shift in their curricula, studying atmosphere, competition as well as biological changes in the growth process. Academic pressures begin with stress caused by parental expectations, peer pressure, competition, strict timelines, difficult curricula etc. These factors are meant to induce learning, inculcate discipline and help students achieve their academic curricula within set timelines. On the other hand, all these or each of these stressors significantly impact students’ memory and thinking ability. As Hales stated, â⠂¬Ëœbecause of stress’s impact on memory, students with advanced skills may perform worse under exam pressure than their less skilled peers’ (63). In general, academic pressures tend to crush the inherent abilities of teenage students.

Construct a profile of the ideal readers of Time and Heat. Remember Essay

Construct a profile of the ideal readers of Time and Heat. Remember that to do this you must demonstrate the validity of the profile in relationship to evidence - Essay Example One magazine is entertainment with the latest celeb news, the other news with occasional inserts on entertainment. One is Heat magazine, the other is Time. One is cheeky, ironic, punchy, fun; the other is serious, driven, dramatic, and dry. Much money soaks the magazine publishing market. And much is poured into increasing the pounds and dollars—with research, analysis, and aggressive sales efforts. Of the latter, with investments on the part of magazine publishers, a predominant sum goes to studying readership demographics. Such studies, which include reader usage measure (RUM), reveal determinations of attitudinal and behavioral characteristics of public place readers (magazine.org), means through which readers obtain such a magazine, degree of involvement with the magazine, and levels of satisfaction with specific magazine elements. These studies, then, determine—among many factors—who and what the target audience is. A composite readership profile exists for every such periodical. Given these facts, and based on semiotic analysis of two specific issues—both special editions—of Heat and Time, this paper will profile the targeted reader, the signifà © (signifier) Adopting the theories of semiotics, this paper will additionally work with the approaches that hold that categories within the two periodicals (as phenomena) are indispensable to the analysis of the way literature can produce feeling (Pierce)—and in the case of advertising (textual and pictorial) can instill or appeal to desire (to sell magazines and material goods). This will be accomplished in two contexts, the images and the texts—in the same regard as semioticist Roland Barthes addresses the concerns of language not as representing reality but signifying it (1957, 1970), making the job of the critic that of analysing the

Reserach paper Essay Example | Topics and Well Written Essays - 2250 words

Reserach paper - Essay Example President Bush takes over leadership from bill Clinton. Economic wise, taxation is the major player in the field. Principles related to the handling and imposing of tax vary between the two presidents. This is exhibited when the change in taxation is implemented by Bush. He introduces lower taxation rates contrary to the bill that had higher taxation system. America prepares to make control over the world as they aspire to be the best in war technology. The establishment of research in the sector of biological toxins as weapons targeting specific people is established. The control of these toxins is also put in check in order to avoid attacks from within. This is father enhanced by restricting the ownership of some transport vessels. These are done through fast legislations. This document relies on research findings and analysis of the changes during 2000-2001 in the US. There are changes that were realised during this period. Among which, the legislations that were directed towards ensuring safety of the Americans after the attack in Yemen. These included restrictions and developments in research sectors. Some changes involved the attack on the terror groups. This was targeted at eliminating the Taliban and al-Qaeda who were the arch enemies of the states. This was the time when elections held, and to some extent, it disputed within states. Bush emerged the winner as Clinton left office. The economy is said to have had a surplus budget then. This was due to the high taxation rate that was imposed by bills administration. Bush, however, lowered the rates after taking over the office. In this same period, the genetic code was cracked. This gave a lime light to a discovery of drugs to treat ailments related to genetic composition of the humans. The other changes that were realised in this period were the development of legislation that restricted ownership of defined commodities. This was as a result of an attack on the naval ship. Measures were

Working with and Leading the People Essay Example | Topics and Well Written Essays - 2500 words

Working with and Leading the People - Essay Example This can be done through posting advertisements on job and career websites. I can also look out for candidates in the automobile industry who have proven themselves experts in designing vehicles. In order to retain skilled engineers, Renault can offer satisfactory pay, perquisites and job security. Currently, there is a dearth of skills of international caliber in Japan and it has been seen that Japanese employers are slowing down their recruitment process. One way to recruit and retain top talented international level automotive engineers is to make English a more common language in the workplace and giving them more responsibilities (Tanikawa, 2012). The seven steps of recruitment process can work effectively in this case. Firstly, it is important to understand the nature of job and which group would fit what kind of job or portfolio. The main problem was the designing of well advanced products and hence the company required either skill upgradation or new engineers. After identification of the purposes of different jobs and goal set, second step would be to prepare the job and profile of the person. It is important to have people with innovative mindsets and modern degrees and certificates. It is important to figure out a set of skill and personal attributes which the human resource manager would be looking forward to. The third step would comprise of finding the appropriate candidates through referrals from staffs and collecting resume databanks by consulting agencies or advertising. The hiring committee should be formed and the databank of CVs should be arranged according to requirements. The members of the hiring committee o r interview board should be chosen with care as per their ability and knowledge regarding the job profile and requirements. The fifth step is very important as it is about selection process. This comprise of general interviews, competency based interviews, role play and finally

Case Studies in Finance Company G & H Essay Example for Free

Case Studies in Finance Company G H Essay Company G deals mostly in selling books in a large retail setting, however they implement a concept that is more community-based. Company H deals in a variety of media, including books, music, and video along with electronics and other varieties of merchandise. Not only does Company H differ in merchandise variety, but it also differs from Company G in that it is internet-based only and is highly interested in further corporate acquisitions—very different from Company G’s â€Å"community store concept†. Bruner, Eades, Schill, 2010, pp. 96-97). Since Company H has a variety of merchandise to sell, along with its interest in acquisitions; it has a significantly higher level of net fixed assets than that of Company G. Acquisitions will always increase the level of net fixed assets. Since Company G tends to implement a strategy that does not favor large acquisitions, its level is lower at a level of 7. 6 versus 24. 4 in Company H. Company H also exceeds Company G in most of the liabilities section, which automatically gives Company H a leg up in being able to take on more liabilities such as credits and loans. However, Company G comes out winning in terms of income and expenses, with a net income of 8. 5%. Company H’s net income ended at 2. 9%. This also relates to lowered percentage of SGA expenses on Company G’s side, higher interest income, special items income, and its lower percentage of income taxes. Company G is also considered to be more liquid than Company G, with a current ratio of 1. 57 versus Company H’s 1. 49. This indicates that while Company G has more liabilities, it is better-able to pay its short-term liabilities than Company H. It is understandable why Company H keeps its liabilities slightly lower so that they do not become overwhelmed with short-terms loans and notes that it will not be able to pay back on time.

International Mergers Essay Example for Free

International Mergers Essay Recent years have seen waves of mergers and acquisitions occurring in the international arena. Whilst the nature of such M A activity has enlarged from being mostly IT focussed in the 1990s to include other areas like consumer goods, automobiles, and metals in the 2000s, its intensity remained unabated until the onset of the global financial crisis in 2008. Although M A activity in the domestic space has continued to occur despite the high failure rate of such initiatives, international M A s face the additional challenge of having to overcome issues of different national cultures. The recent break-up of Daimler Chrysler evidences the difficulties that such initiatives face and the enormous harm that can occur if they do not work. This dissertation attempts to investigate the numerous challenges that confront the managements of the two concerned organisations, the hazards posed by such challenges, and the measures that can be adopted to overcome them. Table of Contents Serial Details Page Abstract 2 1. Introduction 5 1. 1. Background and Overview 5 1. 2. Definition of Problem 8 1. 3. Aims and Objectives 12 2. Literature Review 14 2. 1. Motivation for International M A Activity 14 2. 1. 1. Strategic Objectives 14 2. 1. 2. Other Drivers of International Mergers and Acquisitions 18 2. 2. The Cultural Context 20 2. 2. 1 National Culture 20 2. 2. 2. Organisational Culture 23 2. 2. 3 The Impact of Culture on International Mergers and Acquisitions 25 2. 2. 4 Overcoming Cultural Differences in International Mergers and Acquisitions 32 3. 0 Research Methodology 38 3. 1. Research Questions 38 3. 2. Choice of Research Methodology 38 3. 3. Quantitative and Qualitative Methods 39 3. 4. Choice of Methodology 41 3. 5. Primary and Secondary Data 41 3. 6. Ethics 42 4. 0 Data Collection 43 5. 0 Findings and Analysis 48 6. 0 Conclusions 52 Bibliography 53 1. Introduction 1. 1. Background and Overview Corporate mergers and acquisitions (M A) are an accepted form of external growth and are becoming increasingly common with time. With business corporations having realised the benefits of M A activity in terms of growth in sales, increase in capacity, accessing of new markets, obtaining of technology and skills, acquisition of brands, savings in costs, and achievement of synergies in areas of sales, production, and costs, it forms an integral component of the objectives and strategies of most forward looking and ambitious business firms (Gaughan, 2002). Two decades of globalisation, along with progressive development of technology, intensification of competition, increasing pressure on costs, and the continual emergence of new equal skill/ lesser cost production and service centres in Asia, East Europe, and South America are accentuating the need for consolidation and for achieving leadership in costs and quality, the basic tenets of Michael Porter’s theory of competitor advantage (Gaughan, 2002). Such developments are also increasing the number of companies searching for appropriate M A opportunities. The enormous changes that have taken place in the global, economic, political, and trade scenario have added another dimension to the issue of M A activity, that of international mergers and acquisitions (IMA). These pertain to those mergers and acquisitions that take place beyond the borders of specific countries and which are also known as global or cross border M As. The collapse of the Soviet Union, the crumbling of the Berlin Wall, the emergence of East European countries, the formation of the European Union, and the dismantling of trade barriers led to a significant increase in M A activity between European countries. Apart from the remarkable developments in Europe, the last two decades also saw a wave of trade liberalisation and economic and financial reforms sweep through the developing world, and the emergence first of China and then of India on the global economic scene, bringing with them huge markets, strong production and service skills and cheap costs (Gaughan, 2002). With western businesses having realised the import of the enormous business opportunities that are constantly being generated on a global basis, the lid has been taken off IMA activity, which is now increasing furiously, particularly in the USA, the UK, and Europe. â€Å"While USA has always been the pioneer in merger and acquisition activities, UK too has registered high levels of mergers and acquisitions. With the European countries gaining momentum in mergers and acquisitions, international mergers and acquisitions also received a major boost. † (International Mergers and Acquisitions, 2009) IMA is taking place in â€Å"different forms, for example horizontal mergers, vertical mergers, conglomerate mergers, congeneric mergers, reverse mergers, dilutive mergers, and accretive mergers† (International Mergers and Acquisitions, 2009). Whilst IMAs are also driven by the same motives as regular M A activity, international M A helps companies in accessing markets in distant lands, allows companies to build global competitive advantage, and otherwise leads to build up of Foreign Direct Investment. IMA activity is also far more complex than regular M A actions because of the presence of far greater complexities that arise from companies having to deal with different political structures, governmental regulations and policies, economical situations, and investment and other laws (Gaughan, 2002). Despite the presence of such obstacles, international M A activity was gathering pace until the onset of the financial crisis, which has effectively put all commercial and business activity in a state of suspended animation. â€Å"2006 was a record year for acquisitions worldwide when, for the first time, the annual value of these transactions exceeded US$ 4 trillion, and cross-border acquisitions alone amounted to a record high of US$ 1. 3 trillion (Larsen, 2007). This trend continues in 2007, given that the transaction value of global acquisitions in the first three months of the year reached US$ 1. 13 trillion, setting up a record for the busiest first quarter in acquisition history. † (Rottig, 2007) The size of North American IMA activity increased practically by 100 % in 2006 to USD 242 billion from USD 132 billion in 2005. The value of IMA deals in Europe in 2006 touched USD 451 billion (Rottig, 2007). Whilst the most of IMA activity took place in the US, it was followed by the UK and Germany (Rottig, 2007).

Theoretical Perspectives Of Hrm At Ryanair Management Essay

Theoretical Perspectives Of Hrm At Ryanair Management Essay RYANAIR is Europes largest low-cost airline. Operating its low-fare, no-frills formula, has over 1700 employees and a on the increase fleet of around 50 Boeing 737 jet to provide services over 70 routes to 13 countries all the way through Europe. Operating from its Dublin center of operations, it carries around 12 million passengers every year. Its planes are quite new, and have a short turnaround time between flights of 25 minutes. RYANAIR now requires online cheek-in; otherwise it will charge the customer an additional $40 for printing the online tickets reservation at the airport. It makes most of its money from the items sold in flight such as food, drinks, etc. Theoretical perspectives of HRM We will then present a verity of theoretical perspectives that may make available the indispensable foundation for understanding both the planned and non-strategic determinates of HR practices and thus make possible researchers to get an intentional approach to HRM. Three key theoretical perspectives of HRM Resource based view of the solid Cybernetic agency / transaction costs Behavioral approach Resource based view of the solid The most recent way in into the abstract discussions of planned human resource management comes from the governmental financial side and strategic management copy and has been coin the resource based view of the solid. Since the birth of line of attack as a documented area in the field of management work organization strategists cover relied first and foremost on a single outline to structure their research. The resource-based view of ready for action advantage is firm focused whereas the traditional strategic analysis paradigm has had an industry environment focus. Firm resource heterogeneity refers to the resources of a firm and how different these wealth are across firm. In the customary strategy model firm resources are viewed as all the same across firm in the industry. Firm resource calm refers to the inability of competing firm to obtain assets from other firms. In the traditional strategy model resources are well thought-out mobile in that firms could buy or create resources held by a rival firm. In order for a firms resource to make available sustained competitive advantages for example, the resource must add positive value to the firm, and unique or rare in the midst of currant. Cybernetic agency / transaction costs This variable explains why companies use to control systems such as performance evaluation and reward system. Strategies might not be pursued if performance evaluation and reward system were not in place. They added the perspectives of population ecology, strategic reference points, human capital theory, and the Foucaldian perspective. Digitalization transmogrifies simple analog agent into very composite beings with serious potential for sovereign motion, site, doings, and kind beyond those analogies limited by run of the mill material culture. Behavioral approach The RYANIAR behavioral approach to act management attempts to term the behavior an employee must show signs of to be defective in the job. The various techniques define those behaviors, and then have need of managers to judge the size to which an employee exhibit them and emphasizes on employee behavior as the mediator between strategy and clerical piece. Employee can carry the companys goals or correct performance deficiency. The person in charge distinguishes the basic essentials job and makeup. Function refers to the goals of anticipated activities and makeup to the self of the organization and of the employees or the human resources. The RYANIAR behavior moves toward is directed toward explaining behavioral patterns in poles apart ecological site. It concentrates on culture as the single most important factors. Task-2 Empowerment includes the following, or similar, capabilities:- These ability to make decisions about personal/collective conditions These ability to access information and assets for decision-making Ability to exercise group result assembly The skill having positive-thinking on the subject of to create modify Perceptions though exchange, education and engagement. The enlargement course and changes that is never finish and self-initiated Greater than ever ones up self-image and overcoming shame Increasing ones skill in discreet accepted wisdom to sort out exact and wrong Decision flow (A) Offered Collected prior to the research for a purpose other than the proposed research, includes data (B) Singular Populations Minors, in prison individuals or institutionalized psychologically disabled person. (C) Exemption Criteria (1) Normal educational practices (2) Unknown educational tests, surveys, interviews, (3) Collection or study of existing data; (4) Public benefit or service and Program (6) Taste and food evaluation and acceptance studies. Expensive There is now talk of Ryanairs expansion into the American market, with rumours that on this venture they will have two classes of travelers on the same plane the very economy section which could sell for expensive and customer focused. This would require different types of customer care and also moving away from its core business model of cost saving for all customers. Boundaries of empowerment If RYANAIR employee empowerment is such a great tool and strategy for bring about works, customers service, and employee motivation. RYANAIR organizational boundaries are also factors related to EE and high performing teams. Boundaries help newly empowered employees understand what their new, empowered roles are. Collective bargaining agent Given bellow the collective bargaining agent advantages and disadvantages. Advantages of Collective Bargaining Collective Bargaining is elastic and RYANAIR and not fixed or still: It has flexibility and ample range for finding the middle ground, for a mutual give and take sooner than the final accord is Reached or arrived at Collective bargaining RYANAIR is not a completive course of action but is for all intents and purposes a complementary course of action: Each social gathering wants a bit that the other party has that is to say, labor can make a greater creative try and executive has the capacity to disburse for those efforts and to put in order and guide. In good health preparation: The agreements that move toward from united bargaining are for set moment in time periods, be able to let organization to sketch for the prospect based on those agreements. Disadvantages of Collective Bargaining When unions and companies be of the same opinion on pay add to, it might cause rise in fee; then the client will have to shoulder the full weigh down of their agreement. Wage go with the flow leads to higher wage costs for employers and top price increases in the financial system, which in go round leads to top notice rates and minor investment. Task-3 Communication barriers Many people think that communicating is easy. A communication barrier is very important of any business. Given bellow the communication barriers. Physical barriers Physical barriers in the place of work include: striking out territory, empire and fiefdoms into which strangers are not acceptable closed office doors, separate areas for group of diverse status Large running areas or effective in one unit that is in the flesh separate on or after others. Research shows that one of the most key factors in house cohesive teams is closeness. As long as natives still have an own space that they be capable of call their own, closeness to others aids communication because it helps us get to know one a different. Perceptual barriers The problem with cabin crew communicating with others is with the intention of we all see the globe differently. If we didnt, we would have no need to exchange a few words: something like extrasensory acuity would seize its place. Interpersonal barriers There are six levels at which people can distance them from one an additional Taking out RYANIR cabin crew taking out is a lack of interpersonal makes contact with. It is both refusals to be in lay a hand on and time without help. Rituals RYANIR cabin crew is empty, repetitive routines devoid of valid get in touch with. Pastimes fill up time with others in social but on the surface behavior. Working activities are persons tasks which go after the rules and trial of get in touch with but no more. Games are subtle, scheming interactions which are on the subject of winning and losing. Its difference other country system. Contact is the aim of RYANIR cabin crew interpersonal make contact with where there is a far above the ground level of honesty and acceptance of yourself and others. Working on improving communications with RYANIR is a broad-brush activity. RYANIR have to change their thoughts, these feelings, and RYANIR physical connections. That way, RYANIR can break downward the barriers that get in this way and start construction relationships that really work. Differing emotional states RYANIR have two system message example exclusive and normal systems. Every message contains both a content connotation, which deals in the company of the subject matter of the message, and a bond import, which suggests the nature of the interaction sandwiched between sender and receiver. Communication can break down when the recipient reacts negatively to either of these meanings. RYANIR may have to contract with people when they are offended. An sadden human being tends to do not take into account or distort what the other person is saw and is often powerless to in attendance feelings and ideas in tip of fact. Poor listening People are for all intents and purposes likely to drift off when they are strained to listen to in sequence that is difficult to be aware of or that has little direct air on their own lives. To boot few of us just do not pay attention fine. Differing backgrounds Differences in background can be one of the hardest statement barriers to rise on top of. Age, instruction, sex, public status, trade and industry position, cultural set, nature, physical condition, good looks, fame, religious conviction, taking sides belief, even a passing mood can all break up one human being from an additional and make kind easier said than done. To triumph over the barriers linked with opposed backgrounds, avoid visionary your own milieu or mores on top of others. Shed radiance on your own and be aware of the background of others, spheres of data, personalities and perceptions and dont take for granted that certain behaviors mean the same thing to all and sundry. Task-4 The most famous distinction of labour flexibility is given by Atkinson. Based on the strategies companies use, he notes that there can be four types of plasticity. Functional flexibility RYANIR has to do in the midst of organization of function or management and training workers. The ability to reassign employees to poles apart everyday jobs within the organization, either in response to short-term production flows or long-term adjustment to technological adjust, has impotent effects on managerial mixing. RYANIR employees cannot transfer to special activities and task surrounded by the firm. The low functional flexibility nations (U.S.A, U.K, and Singapore) and the high functional flexibility nations (Sweden, Germany, Japan) reach those varying result through basically different HRMS policies. It has to do with organization of act or management and division workers. This can be achieved by outsourcing activities. External numerical flexibility RYANIR external numerical flexibility is refers to the change of the labour intake, or the add up to of human resources forms the external market. As a result is reduction international competitiveness and for that reason, employment levels. High workers competence levels tend to drive a low ENF line of attack in order to protect nest egg in training, as in Germany and Japan. High functional flexibility means that firms have the ability to reallocate workers within and without the organization as a viable option to layoffs. This can be achieved by employing human resources on short-term work or fixed-term contracts or through comfortable hiring and the boot regulations or in other words recreation according to the firms wants. Internal numerical flexibility Internal numerical flexibility, RYANIR know sometimes as work time flexibility or lay flexibility. This flexibility is achieved by adjusting operational hours or schedules of human resources by now employed within the firm. RYANIR a number of rewards and staffing policies come into sight to affect the ability of firms from corner to corner nations to adjust working hours and the total number of hours on hand over the work year, the availability of overtime, particularly, the distance end to end of the schedule work week, the ability to trim down work weeks, and the amount of paid time. Financial or wage flexibility The model of RYANAIR cabin crew incorporates the verity that individuals may have large flexibility in not to be trusted their work effort. RYANAIR wage level is not decided as a group and in attendance are more differences between the wages of human resources. The labor effort is an optimal financial investment strategy at each point in RYANAIR life cycle. This is made so that pay and other employment price tag reflect the make available and insist of labour. This can be achieved as a result of rate-for-the-job organism, or evaluation based pay system, or human being performance wages. This can also cover up workers who are relocated to extra offices within the firm. Task-5 A defining and classifying come within reach of such as those of by means of Rodgers seven headings- offer a way of not compulsory the selection criterion. It seems cogent and an open auditable come within reach of as well. It would make available records needed if an important person was to inspect the justice and application how well the route of recruitment and choice has been conduct so the come up to may satisfy a quality audit. Given bellow the Rodger seven point plan. Physical make-up Health: A cabin crew must a good health. He should not attend on job with any kind of sickness. Physique: A cabin crew should have a good body structure. He cannot be so fat or so slim. Appearance: Cabin crew must keep up their time schedule properly. They are supposed to attend at RYANAIRS office at fixed time. Bearing: Every passengers of an airbus want a polite person to serve up them. So a cabin crew of RYANAIR must have a good behavior with everyone. Attainment Education: A cabin crew must complete minimum higher secondary level or A level. If considered necessary the qualification may add to. Training: To give a better service to the passengers a cabin crew must have to take training as it should be. It is so tuff to offer good services without training for cabin crew. Experience: experience may necessary for a better service for the passengers. One or two years experience possibly will enough for a cabin crew. Achievements: Goodwill is the best achievements for a cabin crew before take on a cabin crew we should be acquainted with about his achievement in all sec Intelligence Cognitive ability: A cabin crew must cognitive ability. Learning capacity: All cabins should have learning capacity. Because he has not learning capacity then he cannot grab hold of additional topics. Analytical ability: A cabin crew relevant analytics capabilities are often interwoven into applications for sales, marketing, and service. Special aptitudes If a person has a good knowledge on construction, equipment, dexterity, mathematical, IT ability they should recruit. Interests To be a good cabin crew a person must have to be active and social. If he an intellectual and practical people he should get the priority to get the chance to serve the passenger of RYANAIR. Disposition A cabin crew must enough maturity and personality to be good and good service for passenger. Circumstances A cabin crew must physical and mentally fit and all set to go to anywhere of the world withRYANAIR. Task-6 Lack of job security Some of the people do job of the RYANIR a small number of jobs or yet one job in their life. If so, and theyre not effective for the rule, theyre likely to be older than 50, having adult up at a time where company devotion and hard employment provided a steady vocation and a at ease pension. They might have spent 20 or 30 years with the same company, never making the break to search for a little better, and on no account having a reason to fear layoffs. Its important to realize that not everyone react the same way to job lack of confidence. Economics provides the main reason at the back migration. Functional turnover RYANAIR employee turnover is well thought-out by many business leaders to be a simple matter of keeping the information down. Determine relationships of turnover with the employee and the agency. Push factors RYANAIR push factor come in a lot of forms. Sometimes these factors go away natives with no pick but to go away their country of starting point. RYANAIR Other push factors include ancient conditions, poor health check care, normal disasters, political fear and as well as slavery. Natural disasters and ecological evils over and over again cause the loss of money, homes, and jobs. RYANIAR instead go to the United States, where their skills and their lower wage demands are sought after by high-teach companies. Environmental problems and likely disasters often cause the defeat of money, homes, and jobs. Pull factors RYANAIR Pull factors generally make a decision where these travelers end up. People sad to more develop countries will over and over again find that the same work they be doing at home is content out of the country with higher take-home pay. RYANAIR find a greater security net of welfare benefits be supposed to they be unable to work. RYANAIR pull factor given bellow three examples: Higher standards of living/Higher wages, Labor Demand, and Political and Religious Freedom. People stirring to more urban countries will over and over again find that the alike work they were doing at home is content abroad with higher wages. Other pull factors include more medical care or education, family links or simply a personal fondness of a certain place, whether it may be linked to mores, verbal communication, weather situation or other influencing factors.

Drug Trafficking :: essays research papers

Making Marijuana Legal?   Ã‚  Ã‚  Ã‚  Ã‚  When discussing whether to ultimately make marijuana legal or maintaining the current restrictions on the substance, it is necessary to evaluate the advantages and disadvantages the general public would gain by either decision. You can go almost anywhere and find someone who is either for or against this topic. Some say marijuana is harmless and has definite medical and recreational value. Still, others say that it is a very dangerous drug and should be kept illegal and off the streets because of it being known as the â€Å"gateway† drug. Marijuana is and, in my mind, always will be an illegal drug. Tons of it are shipped either in or out of the United States every year. It is probably one of the most attainable illegal drugs on the streets and is available pretty much everywhere. People have been abusing marijuana for centuries and still there is a debate whether to legalize it or not. It is a CNS depressant that can either be smoked or sometimes ingested orally. Marijuana has been shown to drastically slow reflexes in users and has been linked to car crashes and other accidents where fast reflexes were required. Since it is almost always smoked, the user runs the risk of contracted lung and other types of   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   cancer by inhaling the fumes. Especially if it is being smoked in cigar paper wrapping, or a â€Å"blunt†. In the 1930’s it was believed that smoking marijuana turned people into maniac killers. We now know that this is not true and that most of the time it does the exact opposite and makes the user very lethargic and almost catatonic if the user becomes too intoxicated by the substance. Besides the obvious risks associated with smoking marijuana there is the belief that marijuana, in some cases, can lead to the abuse of harsher more illicit drugs, such as cocaine, heroin, and methamphetamine. This is one of the most startling things about marijuana and if true, may be one of the main reasons that we never see it legalized.   Ã‚  Ã‚  Ã‚  Ã‚  Almost three-quarters of the American population think marijuana should be made legal to doctors in order to prescribe it to patients who suffer from acute pain due to different illnesses, such as cancer. It has been clinically proven to help reduce the miserable side-effects cancer patients must endure due to their kemo-therapy treatments. Besides helping cancer patients marijuana has been used to treat very severe cases of nausea, glaucoma, severe pain, depression, and even convulsions.

Common Sense and Conflict Essay -- Walt Disney Company Michael Eisner

Common Sense and Conflict Michael Eisner is an American entertainment executive, whose leadership in the 1980s and 1990s revitalized the Walt Disney Company. Born in New York City, Eisner was educated at Denison University, where he studied literature and theater. After graduating in 1964, he worked for six weeks as a clerk at NBC and then briefly in the programming department at CBS. His career crystallized at ABC, which he joined as a programming assistant in 1966 and where he spent the next ten years, ultimately becoming senior vice president of prime-time production and development. Eisner's rise through the corporate ranks was paralleled by ABC's leap from third place to first place in the network viewing ratings. In 1976 he was named president and CEO of Paramount Pictures. During his eight-year tenure the motion-picture studio moved from last place to first place among the six major studios. In 1984 Eisner left Paramount to become chairman and chief executive of Walt Disney Productions (renamed the W alt Disney Company in 1986). Eisner admired Walt Disney and was especially interested in children's programming and family entertainment. The company's success included several feature-length animated films in the Disney tradition. Michael Eisner was an optimistic person and he was well known for being a genius in creativity. He has made Disney a company that is built on a strong combination of institutionalized creativeness that constantly produces potent ideas, and also having common sense. One question that we must ask ourselves is how does Michael Eisner have such good leadership. Well as he describes in his interview, he says that being a leader requires 4 main parts: being an example, being there, being a nudge and finally being an idea generator. There are many things that I agree upon in Michael Eisner’s way of having leadership in a company. One thing that I strongly agree on is that he has situated his company in being an â€Å"idea generator†, which to me is so powerful in a company. When setting your company to be an â€Å"idea generator†, you must have a loose environment so people are not afraid to speak their thoughts and ideas. He strongly encourages this type of behavior within his company. From seeing this way of leadership also shows me that the culture at Walt Disney is fun oriented, exciting and loose. Having this type o... ...hat is spread out across the top and not just the very top. Eisner says that he focuses on the 40 people that he interacts with everyday. That is good because it shows to those people that you truly care about them and they feel wanted. The other leaders in the organization focus on other groups of people. Disney’s management teams are always moving around the entire world but they stay focused on what is most important to them. Eisner says that he wishes that he could be there for every signal person in his organization whenever someone needed help. But unfortunately, that can’t happen but that just goes to show you how committed Michael Eisner is and also why he is so powerful as a leader. To me, being a nudge in an organization can be an ok thing, but at the same time it is very disturbing to employees. Eisner feels that being a nudge constantly reminds people of their ideas and what they need to do. That is true but the way he inputs it into the organization can be very frustrating to others. Eisner says that he does not keep many notes, which he should because that way you know at all times what needs to be done today and also what may need to be done in a week.

The Use of Drugs by 1950s Artists Essay -- Illegal Drugs Speed Narcoti

A movement arose among the artists of 1950s America as a reaction to the time's prevailing conformity and affluence whose members attempted to extract all they could from life, often in a strikingly self-destructive way. Specifically, the Beat writers and jazz musicians of the era found escape from society in drugs and fast living. But what exactly led so many to this dangerous path? Why did they choose drugs and speed to implement their rebellion? A preliminary look at the contradictions that prevailed in 1950s American society may give some insight into these artists' world. At the end of World War II, American culture experienced an overhaul that ushered in a period of complacency beneath which paranoia seethed. A generation that had lived through the privations of the Depression and the horrors of world war was now presented with large suburban homes, convenient and impressive appliances, and pre-packaged entertainment. Such wonders so soon after extended hard times were greeted enthusiastically and even treated with a sense of awe. They may have encouraged few distinctions among the middle class -- the houses in a suburb were generally as identical as hamburgers at McDonald's -- but they represented a wealth to which few had before enjoyed access. Life became automated, with dishwashers cleaning up after dinner and air conditioning easing mid-summer heat. The new conveniences left more time for families to absorb the new mass culture presented through television, records, and Spillane novels. Excitement over the new conveniences and entertainment led America to increasingly become an acquiring society. To my parents' generation, childhood in the 50s was a time when people were generally pleased with themselves and with the... ...McNally, Dennis. Desolate Angel: Jack Kerouac, the Beat Generation, and America. New York: Random House, 1979. O'Neil, Paul. "The Only Rebellion Around". Life 47 (November 30, 1959): 115-116, 119-120, 123-126, 129-130. Parkinson, Thomas, ed. A Casebook on the Beat. New York: Thomas Y. Crowell Company, 1961. Peretti, Burton W. Jazz in American Culture. Chicago: Ivan R. Dee, 1997. Rigney, Francis J. and L. Douglas Smith. The Real Bohemia. New York: Basic Books, 1961. Tytell, John. "The Beat Generation and the Continuing American Revolution". American Scholar 42 (1973): 308-317. Van Den Haag, Ernest. "Conspicuous Consumption of Self". National Review VI (April 11, 1959): 656-658. Wakefield, Dan. New York in the Fifties. Boston: Houghton Mifflin, 1992. Woideck, Carl. Charlie Parker: His Music and Life. Ann Arbor: University of Michigan Press, 1996.

Related Studies Essay

Lemon is a fruit that contains acid that can be able to remove stains or an agent that can be used as a cleaning solution, specifically, a tile stain remover. The acid in lemon juice removes dirt and rust stains. It’s especially effective when mixed with salt, which makes â€Å"an alternative cleaning agent†. It is also known for it contains most citric acid among those citrus fruits. Grapefruit can help you clean your body and your home as well as keeping you healthy and trim. You probably didn’t know it but grapefruit flesh and grapefruit juice are also effective cleaning agents. Having fresh grapefruit in the house is one of the best ways to make sure you’ll always have the ingredients you need for homemade skin care products and homemade cleaning products. Cleaning with citrus fruit is just as effective as cleaning with commercial cleaners. In fact many commercial cleaners use orange oil or grapefruit extract in their products. But using fresh fruit and fresh juice will give the added benefit of a sweet, fresh smell and undiluted cleaning power. Berries contain a lower percentage of citric acid than citrus. Blueberries contain the lowest citric acid level, with 0.6 grams per 100 grams of berries. Berries with citric acid are tangy, although not as sharp as citrus. Included are strawberries, blackberries, raspberries, gooseberries, huckleberries, elderberries, red and black currants. The ugli or ugli fruit is a Jamaican form of tangelo, a citrus fruit created by hybridizing a grapefruit (or pomelo), an orange and a tangerine. It was discovered growing wild (possibly having developed in the same way grapefruit was created) in Jamaica, where it is mainly grown today. The name is a variation of the word â€Å"ugly†, which refers to the fruit’s unsightly appearance, with rough, wrinkled, greenish-yellow rind, wrapped loosely around the orange pulpy citrus inside. The citric acid that is contained in the fruit serves as a factor of a safe and an eco-friendly cleaning solution  that removes stains in tiles. The tangelo is a citrus fruit hybrid of mandarin orange and pomelo or grapefruit. Sometimes referred to as honey bells. Tangelos are the size of an adult fist, have a tangerine taste, and are juicy at the expense of flesh. They generally have loose skin and are easier to peel than oranges, readily distinguished from them by a characteristic â€Å"nipple† at the stem. This fruit also contains citric acid that can basically be used as a cleaning agent which is a tile stain remover.

Financial Planning Informative Speech

Speech 4 – Informative Speech We've got a gang of clueless bozos steering our ship of state right over a cliff, we've got corporate gangsters stealing us blind, and we can't even clean up after a hurricane much less build a hybrid car. But instead of getting mad, everyone sits around and nods their heads when the politicians say, â€Å"Stay the course. † Stay the course? You've got to be kidding. This is America, not the damned Titanic. ~ Lee Iacocca Finance planning legend. A probably angry Lee Iacocca was indicating that finance is something that has to be pre-planned, planned, re-planned and even post-planned.Financial planning in itself does not involve just setting budgets, wage rates or deadlines. It is all about getting to know realistic work schedule, the manner in which they can be executed, back up plans that can be used and the least cost with the help of which the entire project can be executed. So basically, financial planning and growth forecasting, both i nvolve, the answers to the 4 important questions, why, when, where and how (answers have to be cost oriented). Steps in Long Term Financial PlanningStep 1: Let us take the example of a coffee shop, whereas a financial planner, one has to find legitimate answers to 4 questions, namely: Why should we be producing a specific item on the menu card? (consider cost of production and sales price) When should we produce such an item and for what time duration? (bear in mind seasonal costs, inflation of raw material prices) Where should we produce the item, right in the shop or some production center? (consider transport cost, nature of goods and selling cost) How should one produce the item, manually or mechanically? consider equipment and personnel cost) Step 2: The second step is to assess your business environment. In this step, surveying the competitor's performance, pricing and distribution is an absolute necessity. In such a scenario, you may also prepare a cost sheet of the financial features of production, namely, the money that you would have to invest as a manufacturing cost, its sales cost, and the profit that it would yield. Logically speaking, the sale price should be more than the cost price and the return over asset ratio/return over investment ratio should be healthy.While finalizing these three figures, you will need to take into consideration 3 important aspects. Average spending capacity of your customers. Your competitor's quality, quantity and price. Popularity of the product, potential market, customer retaining capacity of the product, etc. Though the trend of such products is more experimental in nature, they might become full-time, public favorite products, hence it is also important to make a financial provision to recover losses, that arise in the experimental period, until the product establishes itself in the market.Step 3: The third and fourth step are more analytical in nature and from the finance point of view, they are also quite expan sive. The idea that you need to implement in the third step is allocation of resources in such a manner that you tend to make a genuine profit in sales, during the long run. In this step, you will be using and analyzing cash flow statements on almost a daily basis. The key is to have uniform cash outflows for consecutive days/months/years. Cash outflow is basically all expenses and losses. Losses are quite uncontrollable but expenses are definitely controllable.Hence search for raw material sources, manpower and production processes that will help you to maintain a uniform and low per unit cost for the item/product. For example have regular suppliers, who will supply at an agreed and uniform cost. This uniformity will eventually come in handy to curb and control unexpected losses, and will also help you to keep a good hold over the market. The second part of the third step is making monetary provisions. This is absolutely essential due to the fact that no business is risk-free. Such provisions include advance to the raw material supplier, insurance, provisions for bad debts, extra services, etc.Step 4: I would like to call this step as retain, sustain and entertain. This step is quite an advanced one, and basically includes many different aspects, that aim at retaining the customers. The first important function of this step is to generate regular data and cash flow statements. With the help of these statements you will realize whether that very item on the menu is proving to be profitable or not. At the same time, you also need to maintain a statement that records cash inflows and outflows over a longer period of time (in months or a quarter).Thus, you will realize what is profitable for your business, and what your customers want. To sum up the whole theory, it can be said that long term finance planning is a 3 dimensional graph, with customer, product and market being the dimensions. The essence of cost and time are added to every dimension. After all, the key to successful long term financial planning is to facilitate all three dimensions logically, bearing in mind the essence of time and money. Read more at Buzzle: http://www. buzzle. com/articles/long-term-financial-planning. html

Mediquip: “Science of Selling Is in the Process”

It has oft been thought that the science of selling is in the process. This mantra is precisely what failed the protagonist of the Mediquip case. As with any scientific method, success revolves around a defined process that, when correctly executed, achieves an optimal result. Kurt Thaldorf failed to formulate and follow the correct selling process and resulted in a loss of sale.The following examines Kurt’s failure and attempts to identify changes in his processes that more likely than not, could have contributed to sale success. Sale Starts Before Ever Meeting the Customer Kurt failed to conduct the proper due diligence before he contacted Lohmann University Hospital. This was his first oversight. He received notice of the customer’s interest in his product and had adequate time to procure facts about the customer that would have confirmed the hierarchy within the hospital responsible for buying Mediquip’s CT scanner.Kurt was not overtly apathetic in his perfor mance, though it did not appear that he was intrinsically motivated. He relied on the records of past sales to the customer, and when he found none, proceeded first to the employee at the hospital (Professor Steinborn) who had first inquired about his product, without ever confirming the employee’s role in the decision-making process. Kurt failed to identify all members of the DMU either before, or during, his first interview.A result of Kurt’s oversight, communication within the customer organization was inaccurate and created a power struggle between the three parties responsible for making the purchase decision. Kurt’s failure to engage and analyze the true DMU resulted in his reliance on secondary information gleaned from interaction with secretaries (gatekeepers) – which likely was neither accurate, nor trustworthy and his own assumptions. This was evidenced in his records, when he left meetings believing he had made a positive impact on the DMU, wit hout any clear evidence of positive persuasion.The Prescription Phase Kurt failed to identify the latent needs of the customer, the DMU’s true motivations, or the benefits in buying a CT scanner from Mediquip beyond those offered by its competitors. This lapse led to a failure in identifying the features, advantages and benefits of the Mediquip scanner with respect to each DMU member’s needs during the prescription phase of the sale, and ultimately resulted in conflicts within the buying unit.Kurt was responsible for communicating with three members of the DMU – the professor (initiator & end user), the physicist (influencer & end user), and the hospital administrator (buyer) – with whom he was deficient in identifying the specific goals of each member. As a result, Kurt offered multiple price reductions in an attempt to satisfy the administrator’s needs, but failed to identify the administrator’s latent need to feel like he was getting the best deal.By offering multiple price reductions he devalued the technical superiority of his product and made the administrator feel as though he may be getting swindled. Kurt should have identified the administrator’s concern for pricing and need to feel as though he was getting the best value for his dollar. He should have identified the benefits of Mediquip, in an apples- to- apples comparison to its competitors, showing the long term cost savings associated with the purchase through ease of upgrades and increased processing speed.Once all beneficial characteristics of the Mediquip CT were identified, only then offered the best price possible. Finally, during the prescription phase, Kurt would have benefited had he met with all members of the DMU. Because he overlooked the need to identify each DMU member’s concerns, he failed to bring them together to facilitate a consensus of Mediquip’s advantages. Kurt could have served as a mediator helping to solve polit ical conflicts within the DMU and thereby creating additional value for his customers.Closing the Sale At the point where Kurt could have invoked open dialogue between the three DMU members, he would have availed himself of the SPIN technique. He could have identified the situation – a need for a new CT scanner. He could have asked open-ended questions, engaging the DMU, and simultaneously identified their concerns and needs. He could have addressed the problem – not merely the idea of not purchasing a CT scanner, but of purchasing an out-of-date model, a discount product, or the benefits of the higher-priced premiumMediquip scanner. Kurt missed the opportunity to identify the implications of not fulfilling their need. He could have questioned the administrator of the potential loss of patients, or lack of reimbursement from insurance companies who would not compensate for a machine that is not as accurate as the Mediquip standard. Lastly, Kurt could have proposed a so lution to the customer hospital’s concerns by suggesting Mediquip held the answer. Kurt was deficient in formulating and implementing his sales process.He failed in due diligence, prior to meeting with the client, during the prescriptive phase, and ultimately when he overlooked the importance of meeting with the DMU, as a group. He was unsuccessful in building up the value side of the cost equation, as it related to each member of the DMU, and continually chose to focus on cost reduction strategies rather than emphasizing the value of Mediquip’s CT machine. Kurt’s failure to follow the sales process cost Mediquip a new customer, a future potential business partnership and ultimately the sale of a multi-million dollar machine.

Applying Six Sigma to Toyota Motor Manufacturing, U.S.A., Inc. (an Operations Management Commentary)

The Toyota Motor Manufacturing, U. S. A. , Inc. (TMM) case involves a scenario where – as a result of deviating from Toyota Production System (TPS) practices. TMM found itself faced with quality issues (i. e. , a â€Å"hook† component in the car seat would break during installation) that created a bottleneck in the production process, a pile-up of cars with quality issues waiting to be addressed at the clinic and overflow parking areas of the Kentucky plant – and therefore failed to avoid some of the â€Å"wastes† (i. e. wastes of time, material and production utility as a result of defective products) that the TPS philosophy in itself was designed to eliminate. In the context of a customer value-driven approach, this meant the seat problem gave issues to the final assembly team (e. g. , being bulky and prone to damage, it was likely time-consuming to install), the QC team (e. g. , in relation to crash-test performance, and also in terms of not being broke n or defective), the ultimate customer (i. e. , in terms of surface finish). The goal of the Six Sigma strategy is to improve the quality of process outputs by addressing errors through minimizing variability in the manufacturing process – i. e. , the production process can statistically be expected to be free of errors or defects at the Six Sigma confidence level (effectively only 3. 4 defects per million). In the case of a manufacturing entity like TMM, Six Sigma could be implemented through the so-called â€Å"DMAIC† methodology, which involves defining the problem, measuring and analysing relevant data (i. e. statistical data), improving or optimizing – based on the data analysis, and controlling and monitoring the implemented improvements to address any deviations from the optimized process. TPS and Six Sigma philosophies both employ process-based (as opposed to a functional) approaches to process optimization and improving quality. However, the Six Sigma approach takes this to another level by putting problem solving in the context of reducing risks of â€Å"deviation† from the norm. Six Sigma calls for the use of verifiable quantitative data – i. e. , statistical data and analysis – as basis for designing or optimizing a process (i. e. attempting to eliminate risk of variation), and quantitatively monitoring compliance (or deviations) from these targets. In the case of TMM’s seat hook problem, TPS would ideally have called for production to stop at the first sign of problem, and drilling down to the source of the problem through techniques such as the â€Å"5 Why’s†. A statistical approach, however, such as determining the number of defects in relation to the entire production lot, and in relation to Company standards, and subsequently monitoring whether the improvements to address the problems are operating as designed could have provided a more rationalized solution. Six Sigma could also benefit TMM through improving the â€Å"value† of the suppliers, by helping them improve their own processes and products. For example, if the â€Å"5 Why’s† pointed to a problem in KFS’ own production process, TMM could work with KFS to obtain statistical data as basis for comparing production output with quality standards (e. g. , defect rate, or maybe even compliance with existing manufacturing tolerance levels), identify deviations/ problems, and monitor effectiveness of solutions. By using a Six Sigma approach as early as the supplier level, TMM should, theoretically, be able to expect a higher quality level in the production inputs that it receives, which invariably, should also translate into a higher quality level the finished product. Six Sigma could also be used to optimize the overall efficiency of the production process. Six Sigma could be used to determine standards for production efficiency, like task times, cycle times and throughput times, and if monitored properly, deviations from the standard should easily be detected. When combined with other TPS techniques such as the â€Å"5 Why’s†, the problem – once identified and defined properly – could be addressed immediately, and Six Sigma approach (i. e. , DMAIC) should again measure the effectiveness of new solutions. From the broader perspective, Six Sigma as a philosophy benefits the Company’s stakeholders by adding value to TMM as a whole – the assurance of being able to produce quality products with virtually zero defects raises the overall perception of TMM and its products. Likewise, on the micro perspective, with each process being viewed as a customer of the preceding one, Six Sigma adds value to the predecessor (i. e. , â€Å"supplier†, or preceding production task) by providing assurance over the quality of the production inputs. Nonetheless, the success of any such philosophy – whether TPS, or Six Sigma, or a combination of both – really depends on the people tasked with implementing the philosophy. Six Sigma approach at TMM may still be doomed without a corresponding improvement in the culture and mindset of people attempting to employ the philosophy. References: -Kazuhiro Mishina, â€Å"Toyota Motor Manufacturing, U. S. A. , Inc. † (Business Case), HBS Premier Business Case Collection, September 8, 1992 -De Feo, Joseph A. ; Barnard, William (2005). JURAN Institute's Six Sigma Breakthrough and Beyond – Quality Performance Breakthrough Methods. Tata McGraw-Hill Publishing Company Limited. -Tennant, Geoff (2001). SIX SIGMA: SPC and TQM in Manufacturing and Services. Gower Publishing, Ltd.. p. 6. ISBN 0566083744.